You've built something real.
Now you need someone who can think with you not just advise you.
Hikmah Advisory is private 1 on 1 coaching with Maruf Yusuf for Muslim founders and leaders who are ready to operate at their highest level. In Deen and Dunya.
You know this feeling.
It is 11pm. You are staring at a decision that could change everything. A new partnership. A pricing change. A hire. A pivot. Something that keeps you up at night not because you are afraid but because you genuinely do not know which way is right.
And there is nobody to call.
Not because you lack people. You have a team. You have family. You have colleagues. But none of them see the full picture the way you do. None of them sit at the intersection of your Deen and your Dunya the way you do. None of them carry the weight of the vision the way you do.
This is the silent struggle of every solo Muslim founder.
You built it alone. You carry it alone. You decide alone.
And it works. Until it does not.
The decisions compound. The stakes rise. The loneliness of leadership becomes real. And what you need is not more information or another course or another podcast.
What you need is a thinking partner.
Someone who has walked this road. Who understands both the business and the Deen. Who will ask the question you have not thought to ask yourself. Who will tell you the truth even when it is not what you want to hear.
That is what Hikmah Advisory is.
Don't worry, we can help!
Hikmah is one of the most powerful words in Islam.
It means wisdom. But not just knowledge. Wisdom is knowing which knowledge to apply at the right moment in the right way for the right purpose.
Allah gave Hikmah to the Prophets. He gave it to Luqman. He gives it to those who seek it sincerely.
He gives wisdom to whom He wills. And whoever has been given wisdom has certainly been given much good.
–Quran 2:269
This is the standard Hikmah Advisory holds itself to. Not just strategy. Not just motivation. Wisdom applied to your specific situation, your specific calling, your specific season.
Private Sessions with Maruf
Direct access. No middlemen. No group calls. Just you and Maruf thinking through what matters most. The thinking partner you have been missing.
Custom Strategy and Accountability
Every session is built around your specific challenges, decisions, and goals. No generic frameworks. No cookie cutter advice. Just clear thinking applied to your actual situation.
The Deenpreneur Lens
Every decision viewed through both lenses simultaneously. What serves your business and what serves your Deen. Maruf has spent 15 years at this intersection. He knows the terrain.
Access to the Muslim Angel Network
As a Hikmah Advisory client you have access to Maruf's network of Muslim angel investors through Salam.Fund for when you are ready to raise.





I am a co-founder of Halal.Ad, the only Muslim audience targeting platform on Meta reaching 400 million Muslim profiles globally. I am also the author of three books, the builder of the Deenpreneurs ecosystem, and a co-founder of a few startups.
I have spent the last 15 years advising +100 Muslim entrepreneurs and professionals from first time founders to established CEOs.
Below are some of the featured clients:
Sheikh Rasoul. From local imam to 1.2M follower Islamic media brand.
Hamzah Henshaw of Five Before College. From Student Council to 6 figure launches.
Nadir Sultan of Quran Era. From a Sunday school class idea to a global Quran app.
Muhammad Sheikh of Halal Meals. From a part time kitchen to a 8-figure a year to a halal ready meal startup.


Br. Maruf transformed my approach to real estate. Instead of selling houses, now I help my clients find their dream homes. Brother Maruf’s mentorship and industry connections have been invaluable. Grateful for the support and purpose-driven impact. JazakAllahu Khairan!


Br. Maruf reshaped the way we build and grow Mariam’s Collection. Through 7 Steps to Success, we gained clarity on our brand’s purpose and strategy. Their deep understanding of Muslim audiences brought structure, growth, and a community rooted in shared values. It’s barakah-driven business model.


Working with Maruf helped me go from side hustle to six figures in one year. I found community, clarity, and the confidence to build something that truly serves the ummah. It’s been a game-changing experience, alhamdulillah.

Step 1: Apply
Submit a short application. Tell Maruf where you are, what you are building, and what you need.
Step 2: Discovery Call
A free 30 minute call to see if there is a genuine fit. Maruf only works with founders he can genuinely help.
Step 3: Begin
If there is a fit you begin. Sessions are private, focused, and built entirely around you.
Starting from $999 per month.
Monthly fee depends on frequency and duration of coaching. We will customise it together based your specific needs and goals.
By application only.
Hikmah Advisory is intentionally limited. Maruf works with a small number of clients at any one time to ensure every engagement receives his full attention and care.
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Muslim founders and leaders who are already generating revenue and building something real. Founders who are operating at Level 5 or Level 6 of the Deen Dunya journey and need a trusted thinking partner at the CEO level.
Private 1 on 1 calls with Maruf. Frequency and duration are customised to your specific needs and goals.
If you are asking that question you probably are. Apply and we will find out together.
Yes. Many Hikmah Advisory clients have walked the full Deenpreneurs journey. Your previous membership is honoured.
We believe deeply in the value of wisdom shared and time invested. That is why we offer a 30 Day Money Back Guarantee on Hikmah Advisory.
If within the first 30 days you do not experience genuine clarity, strategic insight, or a perspective shift you could not have reached alone, we will refund your investment in full. No questions asked.
We only work with founders we can genuinely help. And we want you to feel that from the very first conversation.
There is a moment in every founder's journey when the decisions get harder and not easier. When the stakes are higher. When the loneliness of leadership becomes real.
You are not lost. You are not stuck. You are at the level where the journey gets serious.
And serious journeys need a companion.
Not someone who tells you what you want to hear. Someone who asks the questions you have not asked yourself. Who sees what you cannot see from inside your own story. Who holds both your ambition and your Deen with equal seriousness.
The soul is driving. The destination is clear. The road is ahead.
You do not need a map. You need a companion.
That is what Hikmah Advisory is.
We believe deeply in the value of wisdom shared and time invested. That is why we offer a 30 Day Money Back Guarantee on Hikmah Advisory.
If within the first 30 days you do not experience genuine clarity, strategic insight, or a perspective shift you could not have reached alone, we will refund your investment in full. No questions asked.
We only work with founders we can genuinely help. And we want you to feel that from the very first conversation.
